About Us.

During my mechanical engineering studies, I discovered my passion for youth marketing and researching new trends. This enthusiasm gave rise to my own brand, which has given the outdoor world a new, unique inspiration. My work has inspired and shaped established brands such as Norrøna, PYUA and Maloja.

 

Today, I successfully use my expertise in the sales of brands in the north and bring my knowledge to the re-orientation of brand strategies. My goal is to create sustainable success through innovative approaches and creative collaboration. With passion and experience, I drive the development of the outdoor industry and provide new impetus for the future.